Kairos; or, Sun Tzu the Rhetor
Sun Tzu, master of military strategy, wrote in his seminal work The Art of War "He will win who knows when to fight and when not to fight". Of course, rhetoric is not a military art, but it is still strategic (i.e., it involves assessing one's circumstances systematically and identifying what to do to reach some goal) and so this advice still holds true. If we reinterpret this statement along rhetorical lines, we might summarize it by saying that no rhetor will be successful unless they speak (or write) their message at the optimal time. In fact, given this rephrasing, we could easily say that Sun Tzu was talking about the military equivalent of the rhetorical concept of kairos. Kairos is a Greek concept that is roughly equivalent to the English word timing. It means possessing the right confluence of current trends and events as well as audience beliefs to convince an audience of a concept. An argument without good kairos will inevitably fail, while a well-timed ...